Felicia Matheson has a Diploma in Wine and Spirits. She’s also a wine and beer judge and is working towards being a beer sommelier. She knows her craft drinks in December 2013, she saw a business opportunity in the sector.
"I worked in the wine trade and while there were lots of specialist wine distributors, there were hardly any for beers and spirits” says Felicia.
She set Prohibition Ltd to curate and distribute craft drinks within Northern Ireland. That market has now grown so much she is able to export NI craft drinks to the UK and beyond. She also has a range of drinks from the Republic of Ireland and the UK in her range.
“It’s not just about selling beer, it’s also about education and training” says Felicia. “I do a lot of tastings, beer dinners and tap takeovers. It’s getting busier every day!”
It’s always growing but these are examples Shortcross Gin, Boundary Brewing, Pokertree Brewing Co.