400 pupils take part in innovative online Business Masterclass!

Monday 14 November 2022

More than 400 Primary 6 pupils from across Mid and East Antrim took part in an innovative online Business Masterclass during which they had the opportunity to learn about what a business is, how a business communicates with their customer, packaging and branding plus much more.

Jim Brady (Principal), Natalia, Emma Crawford (YENI), Cllr Beth Adger MBE Deputy Mayor Sean Keenan MEA Council, Alexander

Funded by Mid and East Antrim Borough Council and delivered in partnership with Young Enterprise Northern Ireland, those taking part had the chance to grasp key business concepts such as marketing and environmental sustainability through online resources and fun interactive tasks. 

They also developed their creative and communication skills by working on a product design solution for a drinks carton.

There was a fantastic response to the competition with 89 entries submitted.  The standard was very high and made judging extremely difficult. The winning entry was from Natalia - a P6 pupil from St Brigid’s primary school, Ballymena.

Mayor of Mid and East Antrim, Alderman Noel Williams, said: “Council is keen to support entrepreneurs of all ages and to strengthen the existing enterprise culture within the Borough. We are delighted to support Young Enterprise Northern Ireland in its efforts to engage and inspire the next generation.

“Well done to everyone who took part and congratulations to those who were awarded a prize.”

Carol Fitzsimons MBE, Young Enterprise NI Chief Executive, added: “We are so pleased to work in partnership with Mid and East Antrim Borough Council.  We were really impressed by the brilliant ideas the students submitted as part of this online Business Masterclass. The skills they learn through our programmes - such as confidence, resilience and creativity - will enable them to be better prepared to adapt and thrive in an ever-changing world. Well done to everyone who took part and congratulations to winner Natalia.”

Inspiring over 90,000+ students each year, YENI’s aim is to ensure children and young people leave education prepared for life and work.

The best design won a £50 voucher and four runners-up each received £25.